Privacy Policy
Use of Google Analytics
We use Google Analytics to analyze website usage. The data obtained from this is used to optimize our website and advertising measures.
Google Analytics is provided to us by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google processes the data on website usage on our behalf and is contractually obliged to take measures to ensure the security and confidentiality of the data processed.
During your visit to the website, the following data, among others, is transmitted to Google:
Pages accessed
The achievement of “website goals” (e.g. contact requests and newsletter registrations)
Your behavior on the pages (e.g. length of stay, clicks, scroll depth)
Your approximate location (country and city)
Your internet address (IP address)
Technical information such as browser, internet provider, device and screen resolution
Source of your visit (i.e. which website or advertising medium you came to us from)
A randomly generated user ID
No personal data such as name, address or contact details are transmitted to Google Analytics.
This data is transmitted to Google servers in the USA. We would like to point out that the same level of protection cannot be guaranteed in the USA under data protection law as within the EU.
Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID that can be used to recognize you on future website visits.
The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely.
If you do not agree to the recording, you can prevent it by installing the browser add-on to deactivate Google Analytics once or by rejecting cookies via our cookie settings dialog.